How are you progressing on your 100-day book proposal challenge? Have you brainstormed with your MasterMind group to come up with the perfect topic?
Now you need a headline that will go viral.
Human brains are the original search engines, constantly sending out feelers looking for interesting bits of information that resonate and intrigue. You need a title that is optimized to latch onto those inquisitive minds by playing off trends, fascinations and identification. It needs to worm it's way into their psyche so they have to buy that book from the infinite stacks in the physical and digital book store.
How do you do this?
Grab a MasterMind partner and start a quick word association game. Write down every term that comes to mind. If the topic is swine flu, then the list should start with bacon and end with tetanus.
What natural word phrases come from those roots? What words stress the uniqueness of your book? The Virus that Launched a Billion Shots? The Pandemic that Never Was? Feel free to jump in at any time. The more ideas the better at this point.
Your sub-head can clarify the catchy title and explain what the reader will learn by the last page. The Race to Distribute N1H1 Vaccine. Modern Methods for Communicating Urgency. You get the picture. Now start the word spew.
I look forward to hearing your titles and updates on your 10--Day Book Proposal Challenge.
Yours in Writing
Promptmasters
Jennifer Sander
JT Long
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